1. 11% of people are swayed by the competition when looking for their normal practice. It is important that existing patients are able to easily find your practice via a strong Google Ads campaign. If your existing patient can easily find your ad, then they are less likely to be lost to your competitors and you are much more likely to retain these patients.
2. Google Ads is great for patient retention, marketing your brand online and also generating new business. All three of these aspects work hand in hand in generating great ROI for your business.
It is important to note that your SEM budget also drives phone calls via the phone number in your ads and on your website. We can only report on the new patients that you receive via your online bookings, but these other channels (phone calls) also bring in new patients. The actual number of new patient bookings is likely to be a lot higher when we take into consideration the new patients that you are likely to have received via phone call bookings.