Our latest free guidebook takes you through 8 proven ways to promote your practice – and how to measure your healthcare marketing ROI.
Sustainable, long-term effectiveness with your marketing comes from developing a cohesive strategy that can live both online and off – a single strategy, multi-channel engagement approach.
Traditional marketing channels, such as newspaper ads or flyers, still have a role to play in your local area marketing. However, knowing how to measure your return on investment (ROI) for your advertising efforts can seem a grey area.
And whilst digital platforms such as paid search or social media provide an abundance of trackable data – how do you even know where to start?
Your proven guide to healthcare marketing - and how to measure it
Healthcare Marketing & ROI Guide
Healthcare marketing ROI: Learn how to measure the ‘unmeasurable’
With a range of tips and tricks that will benefit novices just opening their first healthcare practice, through to more established practitioners who have dabbled with different types of advertising before, every practice can benefit from the Healthcare Marketing & ROI Guide.
Highlights include:
- Creative traditional marketing methods you may not have thought of
- How to track the effectiveness of your traditional advertising
- Measuring pre vs post campaign impact
- A range of digital marketing ideas
- Knowing what digital metrics to analyse
